FACIAL RECOGNITION REVERSION – FACEBOOK TO SHUT DOWN FACIAL RECOGNITION SYSTEM, AUSTRALIAN REGULATOR CRACKS DOWN

By Cameron Abbott, Rob Pulham, Max Evans and James Gray

Facebook (now referred to as Meta) has announced that it will shut down its decade-old Face Recognition system as part of a company-wide move to reduce the use of facial recognition.

The shutdown will see Facebook delete more than one billion individuals’ facial recognition templates and cease automatically recognising them in photos and videos posted to the platform. Facebook is no stranger to facial recognition controversy, having reached a $550 million USD settlement following an Illinois class action over the non-consensual collection and storing of users’ biometric information.

In its announcement, Facebook highlighted the benefits of facial recognition technology, such as improving accessibility for the visually impaired, but also conceded that regulatory uncertainty and growing concerns about the potential misuse of the technology outweighed those positive use cases.

The voluntary move by Facebook may be a prudent risk reduction step in Australia given there have been recent moves by the Australian privacy regulator against the indiscriminate use of facial recognition tools, including recently ordering an organisation to cease collecting and to destroy its existing facial images and biometric templates in respect of Australian individuals.

This certainly isn’t the end for facial recognition systems. Facebook suggested in its announcement that it intends to develop future applications for the technology once the IT environment allows for greater transparency, user control and privacy. We will keep you posted.

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