Gone in a ‘Flash’ – Google ditches Adobe for HTML5
By Cameron Abbott and Meg Aitken
Google has recently announced a plan to shift away from displaying ads built using Adobe Flash Player, instead opting for the HTML5 platform.
While the Adobe Flash plug-in technology has arguably been the premier tool for producing interactive media and animated video displays for some time, it has been criticised for employing inadequate security controls, leaving it susceptible to attacks by malware hackers.
Even Adobe itself is aware of the superior capabilities of HTML5. Adobe attempted to respond to the shift away from plug-in technology last year by rebranding the Flash Player and launching the ‘Animate CC’, which was touted as “Adobe’s premier web animation tool for developing HTML5 content while continuing to support the creation of Flash content”.
Google’s not sold, and has been blogging to encourage advertisers to convert their Flash Player ads HTML5 in order to influence a wider audience for some time, even providing ‘how to guides‘. From 30 June 2016, Google will no longer allow advertisers to upload new display ads built using Adobe Flash, and from January 2017, all ads built in the Adobe Flash format will not be supported by Google.
Access Google’s update here.