EU Digital Services Act: Fundamental Changes for Online Intermediaries?
Gone in a ‘Flash’ – Google ditches Adobe for HTML5

EU Digital Services Act: Fundamental Changes for Online Intermediaries?

By Claude-Étienne Armingaud, Dr. Ulrike Elteste and Dr. Thomas Nietsch

The European Union has taken another step to set out its new legal framework for online intermediaries. Following the publication of the Digital Markets Act (Regulation (EU) 2022/1925) in the EU Official Journal on 12 October 2022, the Digital Services Act has now also been published in the EU Official Journal as Regulation (EU) 2022/2065.

While the Digital Markets Act focuses on the behavior of large “gatekeepers” towards other businesses, the Digital Services Act aims to fully harmonize the rules on the safety of online services and the dissemination of illegal content online. In particular, its Articles 4 to 10 replace the current provisions on the liability privilege enjoyed by online intermediaries in the eCommerce Directive 2000/31/EC. The privilege as such broadly remains intact, but is punctured in a number of ways. For example, the Digital Services Act encourages preemptive screening and provides that “trusted flaggers” must receive priority in the future. Providers of online platforms that allow consumers to enter into distance contracts with traders must obtain certain minimum information from the traders they admit to their platform. They may have to notify consumers if they become aware that products sold on their platform do not comply with legal requirements.

Again, “very large” online platforms and search engines receive the legislator’s (and the EU Commission’s) special attention. They must comply with additional transparency requirements and analyze and mitigate systemic risks.

But other intermediaries must also timely amend their terms of service, improve their complaint handling, and increase their transparency to avoid fines that can reach 6% of their global turnover. Specifically, online platforms must in the future provide clear information on “each specific advertisement presented to each individual recipient”, including “meaningful information directly and easily accessible from the advertisement about the main parameters used to determine the recipient to whom the advertisement is presented and, where applicable, about how to change those parameters”.

Most obligations bearing on companies subject to the Digital Services Act will start to apply on 17 February 2024. However, all but small online platforms and search engines will be required to publish information on the usage of their services (Statement) on their website, with an initial Statement to be published by 17 February 2023 at the latest. Intermediaries designated as “very large online platforms” or “very large online search engines” by the EU Commission will need to comply with most of their new obligations from four months after being notified of their “very large” status.

Gone in a ‘Flash’ – Google ditches Adobe for HTML5

By Cameron Abbott and Meg Aitken

Google has recently announced a plan to shift away from displaying ads built using Adobe Flash Player, instead opting for the HTML5 platform.

While the Adobe Flash plug-in technology has arguably been the premier tool for producing interactive media and animated video displays for some time, it has been criticised for employing inadequate security controls, leaving it susceptible to attacks by malware hackers.

Even Adobe itself is aware of the superior capabilities of HTML5. Adobe attempted to respond to the shift away from plug-in technology last year by rebranding the Flash Player and launching the ‘Animate CC’, which was touted as “Adobe’s premier web animation tool for developing HTML5 content while continuing to support the creation of Flash content”.

Google’s not sold, and has been blogging to encourage advertisers to convert their Flash Player ads HTML5 in order to influence a wider audience for some time, even providing ‘how to guides‘. From 30 June 2016, Google will no longer allow advertisers to upload new display ads built using Adobe Flash, and from January 2017, all ads built in the Adobe Flash format will not be supported by Google.

Access Google’s update here.

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